It was in 1979 that a golf equipment salesman named Gary Adams founded the company TaylorMade Golf Company. He takes out a loan of around twenty thousand dollars and begins the adventure.
To begin with, he rents a large building which at the time housed a television assembly plant.
It hires three employees and focuses on a single innovative product: A 12 degree stainless steel Driver.
This new metal wood was a small revolution compared to the wood drivers of the time. More importantly, it worked differently ... Indeed, the TaylorMade clubhead perimeter weighting provided greater tolerance for off-center shots. Also, the lower center of gravity facilitated the flight of the ball. It therefore offered effortlessly higher ball trajectories for the same club speed and angle of attack.
At the same time TITLEIST began to establish itself and define itself as a major player in the manufacture and sale of golf balls. When at the same time the mark PING manufactures its first putter and begins producing sets of irons as well.
Innovation while respecting tradition
Son of a golf instructor at a local Illinois course. He started as a sales representative for golf clubs in the 60s. Gary Adams thus acquired a solid knowledge of the golf equipment and materials market, before embarking on a bet which he was quite right to attempt.
TaylorMade golf has always remained faithful to the ambition of its creator:
Combine innovation and authenticity
To be passionate
Stay competitive
Work hard and grow
Today - Golf clubs and champions
Of course, the story is not over. 40 years after its creation, TaylorMade has enjoyed tremendous success.
Today with the best golfers in the world use TayloMade golf clubs.
Tiger Woods, just winner of the Masters in Augusta with a TaylorMade M5 driver, but also Jason Day, Jon Rahm, Rory McIlroy and Dustin Johnson. TaylorMade presents the most iconic staff in golf business.
Recently, TaylorMade introduced the world to its new Tour truck.
TaylorMade a communication giant
A $ 1,6 million Truck, an investment in the lineage of what the brand is capable of doing to make consumers dream.
This is the largest truck in the parking lot of a PGA Tour tournament. Largely inspired by what exists in Formula 1.
This truck will be used by players on the circuit, not only to prepare the clubs, but also to welcome them as TaylorMade increasingly uses the image of these five stars, and in many commercials.
The pros on the tour are inseparable from TaylorMade's strategy, and from the start of its history.
The way of marketing has evolved slightly, however, it still remains a strong vector for the development of the brand.
For the next 40 years, it is difficult to see TaylorMade breaking with several key elements of its DNA.
Endowed with a strong relationship with the best players of the tour, a marketing which is always refined, but perhaps even more based on videos and social networks, and of course, a strong propensity to innovate.
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