bluegreen

Golf network in Europe, bluegreen aims to develop the practice of golf in France. The group offers a new experience, in line with the aspirations of customers and new consumption habits. In order to challenge the received ideas conveyed by this sport, Bluegreen is developing new and original activities: more accessible, fun, digital...

At the forefront of innovation, Bluegreen is launching 4 new activities across its entire network :

• Mini golf
• Pay as your play
• Perfect Line
•  After work.

These activities are currently deployed on pilot sites in France and will be generalized to all 49 golf courses in the network.

In 2011, Bluegreen, born from the merger of Formula Golf and Bluegreen, became the leading golf course operator in France. On the 48 golf courses managed by Bluegreen, a majority is operated in the form of public service delegation, on behalf of local communities. Bluegreen, number 1 in French golf, offers communities the possibility of inserting their courses into a network of national stature, whose quality of courses is recognized and with a real policy of access to the greatest number. Diagnosis, audit, advice, delegated management, acquisition, maintenance contracts: a unique know-how for the management and animation of golf courses.

A unique and dynamic golf course network

• Raising awareness of the practice of golf through open days and initiation in schools and neighborhoods
• Open to as many people as possible thanks to varied and adapted price offers
• Recognized and professional teaching method for all
• Innovative marketing using the latest communication technologies: social networks, websites, applications, online reservations ...
• Actions to promote tourist golf courses and the development of the local economy with the creation of packaged golf + accommodation offers (hotels, holiday villages, campsites, lodges, etc.)

Bluegreen manages 48 golf courses in France, offers a network of partner golf courses in France and abroad, and has more than 24 000 subscribers.

Golf and sustainable development

Bluegreen aims to continuously improve its performance through a economically sound, socially responsible management focused on environmental performance. Golf courses are real green lungs. The mosaic of habitats and the varieties of vegetation found there contribute to the natural life of various species. The calm spaces that they offer, thus make it possible to shelter a diversified fauna.

In this perspective of preservation, the program Golf & Nature led by Bluegreen, aimed at eco-sustainable management of its sites, is structured around three priority environmental objectives:

• 1. Golf courses: sustainable management of water resources
  Responsible water management practices aim to optimize its use, by limiting the volumes of water withdrawn to what is strictly necessary, by watering better and less, and by looking for alternatives to the use of drinking water - use of recycled water in particular.
• 2. Golf courses: fertilizers and plant protection products
  Reasoned course maintenance practices have the dual objective of ensuring the quality of the game while preserving soils, aquatic environments and biodiversity. They translate into management measures that reduce the consumption of inputs - fertilizers and phytosanitary products - and promote the selection of natural products, thus limiting the impact on humans and the environment.
• 3. Golf courses: biodiversity
  Bluegreen is continuing the actions already undertaken with the League for the Protection of Birds. The development of a best practice guide has also made it possible to support the implementation of this approach on Bluegreen golf courses.

Building a strong brand ... to make Bluegreen a real destination!

• A mark of place and experience
• A brand that offers a variety of activities
• A leading brand, which combines status, proximity and simplicity
• A unique, recognizable and memorable brand

New signature

• Golf is an escape sport, which allows you to forget about everyday life.
• The new signature expresses the "daily" benefits of golf according to Bluegreen and the new activities offered.
• Activities accessible more easily and more frequently.