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The practice of golf and the development of golfers are going through a period of considerable change. Technology is central to this transformation. Digitization of swing DNA is now possible thanks to the TRACKMAN. As is the personalization and comparison of the perception of the swing against reality. Trackman technology also allows you to monitor structural changes in your swing over time. These are just a few compelling examples of how to unleash your potential more effectively.

With the TrackMan, you have all these tools to progress. In fact, equipped with a Doppler radar, the machine measures the movement of the club during impact and follows the trajectory of the ball throughout the flight.

The Trackman is a radar that will allow you to know more about your swing. Placed behind the player, it will scan your movement during impact and show you the full flight of the ball. The Trackman allows you to better understand your strengths and weaknesses.
What data does The Trackman analyze?
The Smash Factor

The Smash Factor is the speed of the ball divided by the speed of the club.
It is the amount of energy transferred from the club head to the golf ball.
Thus, the higher the Smash Factor, the better the energy transfer.

The Spin Rate - The Spin Rate

The spin rate is the amount of spinning of the golf ball immediately after impact.
The speed of rotation has a major influence on the height and distance of your shot.
Thus, a well compressed ball with an iron on naturally has a high backspin rate. Conversely, a prose ball going up will have a "Topspin" rolling effect.

The angle of attack

The angle of attack determines the angle at which the ball takes off from the ground.
It tells us if the ball is contacted going down (negative value) or going up (positive value).
Obviously, with the irons we will try to contact the ball before the ground with a downward angle of attack. Conversely, with the drive, we will try to take the ball while going up to reduce the spin and maximize the distance.

The Carry

The Trackman precisely measures the Carry. The distance traveled by a ball from its starting point to the point where it hits the ground. It is therefore the distance in flight of the ball.
This data is important to calibrate his distances with each club.
With this data, the golfer can then adjust his choice of clubs for uphill and downhill shots on the course.

Ball speed

Ball speed is the speed of the golf ball calculated immediately after impact
It is created by the speed of the swing allied to the impact of the club.
Bad impact, such as a hit to the toe or heel, reduces the potential speed of the ball.

Club speed

Club speed is the speed at which the club head moves just before impact.
The higher the speed of the club, the greater the potential distance.

The Dynamic Loft

It is the loft (opening) of the club during impact, expressed in degrees.
It is he who, in conjunction with the angle of attack, determines the angle of launch of the ball.
The dynamic loft is essential to create the desired trajectory (high, low) and to maximize the distance of the ball according to the speed of swing of the player.

Club Path - Club Path

The trackman analyzes the horizontal direction in which the club head moves during impact and is calculated relative to the line of play.
A negative value indicates a club path to the left, this is called an outside / inside path.
A positive number indicates a right swing path either inside / outside.
The ideal path depends on the type of stroke desired. To the left for a "fade" and to the right for a "draw".

The angle of the clubface

Face angle is the direction in which the clubface faces (right or left) at impact.
Most golfers speak of an "open" or "closed" clubface.
Thus, a positive value means that the clubface is pointing to the right of the target on impact ("open" for a right handed golfer). Conversely, a negative value means that the clubface points to the left of the target ("closed" for a right handed golfer).

The Footjoy brand
Footjoy is a premium golf apparel, footwear, glove and accessory company. Footjoy has distinguished itself above all in golf shoes, where it has been the leader in the professional market for more than 60 years! Footjoy shoes have become the standard when it comes to comfort, performance and style.

To improve your game and get the best possible grip, Footjoy offers a wide range of leather gloves. high quality gloves of all sizes and colors resistant to water and perspiration and which retain all the comfort necessary to play for hours on end.

The Footjoy brand is also a wide selection of golf clothing, from shirts to shorts and trousers, which are both high quality, elegant and efficient.

So if the best trust Footjoy products for their golf shoes, why not you?

 
Footjoy, creativity at the service of golf
It was in 1857 that the Burt and Packard Shoe Company was established in Brockton, Massachusetts, to later become the Field and Flint Company. Very quickly the brand was spotted by golf professionals and it became the official shoe of the American Ryder Cup team led by captain Walter Hagen.

From 1945, Footjoy became the most present brand on the American PGA Tour circuit and it will remain so until today. It will still be necessary to wait for the 80s for the company to definitively take the current name Footjoy.

After becoming the reference in the field of golf shoes, Footjoy decided to launch into gloves in 1979. Barely a year later, Sta-Sof gloves became the number 1 in golf gloves. Thanks to its collaboration with the English Pittards, Footjoy is the first glove manufacturer to use hydrophobic leather, ie waterproof, a revolution for the time!

The Footjoy company continues its momentum and enters the sock industry which will become their third sector of activity. In 1990, the second technological revolution, Footjoy launched its synthetic microfiber gloves: the WeatherSof.

30 years later, the WeatherSof remain the finest synthetic gloves ever made. They have a very high water resistance and have an incredible grip. It will be the best-selling model of all time and will become the benchmark for golf gloves.

In 1996 Footjoy sold its 50 millionth glove. He took the opportunity to release two new models: the Winter-Sof for warmer gloves for the winter season and the Rain Grip for rainy weather.
In 1997, Footjoy launched into golf clothing with, in particular, rain gear and a 100% feminine fashion line.
In the 2000s, Footjoy continues to innovate faster and faster. Footjoy leather shoes are becoming more waterproof and are more and more comfortable and light. Production is accelerating to meet market demand. The brand then reached a record 51,9% market share in 2004 in golf gloves, also celebrating the sale of their 100 millionth glove!

Footjoy then reviews its entire shoe range to implement its new Flextability technology which greatly increases the stability of the golfer during the swing. Associated with a tri-lateral stability structure, the golfer can now express all his power without undergoing parasitic movements.

With its experience in rainwear, Footjoy launched in 2012 a complete collection of golf clothing for men in countries around the world.

Over the years Footjoy has established itself as a world leader in the golf shoe and glove market, without ever ceasing to innovate. The shoes are becoming lighter, their grip continues to improve and the Footjoy gloves are more and more comfortable and efficient.

Today the Footjoy brand has equipment equipped with unique technologies and the story is far from over.

The birth of the brand

The birth of the Titleist brand is quite original. Born from an observation, and an x-ray. The story begins in the early 30s, when Phil Young, a young golfer with a passion for the sport and manager of a rubber molding company, misses a small putt that was nevertheless well contacted.

It is then certain that it is the ball itself which is responsible for this small missed putt. The young golfer then decides to go to a dental office in his town to radio this capricious ball. The results of the radio were unequivocal: The core of the bullet was not centered.
After the right diagnosis, the right treatment
Following this observation, young Young convinces a friend who graduated from a major engineering school to work with him. they then begin to work together on the project for a better quality golf ball. Both ambitious, they want to create the best performing golf ball in the world. They want it to be constant and regular, pleasant to the touch and efficient in terms of distance.

After three years of hard testing, the first Titleist ball was born.
Constant improvement
Titleist stands out and owes its success to constant questioning. Their work of improvement and innovation is impressive. Titleist teams are made up of chemists, physicists, mathematicians, computer scientists, engineers and technicians, as well as golf testers and PGA professionals.
Thanks to their work, Titleist has the largest portfolio of intellectual property in golf balls, with more than a thousand patents filed to date.

Today
Almost a century after the birth of the first golf ball, the Titleist brand has become the clear leader in its field.

With over 1000 employees all aiming to manufacture the best golf ball to exacting standards. There are over a hundred processes and quality checks for the Pro V1, and even more for the Dual Core Pro V1, to ensure that every golf ball performs consistently and consistently. Titleist offers every golfer the right balls for unique feel and performance.
TITLEIST IN A FEW FIGURES

 Two-thirds of professional players who play on major world circuits use the Pro V1 or Pro V1x, more than five times more than the first competitor.
The Titleist Pro V1 ball has recorded 406 wins and 56,881 players on the PGA Tour since its launch in 2000.
The Titleist Pro V1 ball has recorded 2,374 wins and 304,000 players on the PGA Tour since its launch in 2000.
According to Golf Datatech figures from September 2015, the Pro V1 has been the best-selling ball on the market for 175 consecutive months.

Over time the Titleist group has greatly diversified. Today, it produces high-quality clubs for all levels of play. In addition, many fitting experts offer Titleist customers real expertise in finding the ideal fit for their clubs and allowing them to express their best golf. They also manufacture the famous putters distributed under the Scotty Cameron brand, as well as clothing and accessories under the FootJoy (shoes and gloves), Vokey Design, or Pinnacle brands.

PING is a well-known American manufacturer of golf equipment and supplies based in Phoenix, Arizona.
The history of the brand
Ping Golf was founded by Karsten Solheim. It was in the early 60s, following an engineering career with General Electric, that he began making putters in his garage in Redwood City, California. In 1967, he left his job at General Electric to develop the PING company.
A legendary putter
The General Electric engineer invented a new putter called "PING 1A" in his garage. Instead of fixing the club handle on the heel of the blade, he fixed it in the center. He applied scientific principles to the design of golf clubs, which relied heavily on trial and error, transferring much of the weight of the clubhead to the outside of it for better mass distribution. .

The name "PING" comes from the sound Solheim heard when his club hit his ball. Popular musician-golfer Murray Arnold said in 1960 that the club head, upon hitting the ball, resonates with the 440 tone used for tuning pianos.
A first victory
The first PGA Tour victory using a PING club was in 1962 at the Cajun Classic Open invitation by John Barnum.
Innovation
Ping was the first manufacturer to offer high-quality golf clubs using precision castings, which has lower costs, better control the quality of high-tech functions.

To facilitate the fitting of custom clubs (Fitting), Ping manufactures iron club heads with a small notch in it. The notch allows the club head to be adjusted to the required specifications without the risk of breaking it.
Today
Today Ping is synonymous with innovation, quality and service in the world of golf. In January 2014, the company set a record of 14 titles in Golf Digest's famous “Hot List” (which rewards the best clubs). Ping was the first brand to have a color code to make tailor-made clubs according to the physique of each player and remains to this day the specialist brand of tailor-made clubs.

It was in 1979 that a golf equipment salesman named Gary Adams founded the TaylorMade Golf Company. He takes out a loan of around twenty thousand dollars and begins the adventure.
To begin with, he rents a large building which at the time housed a television assembly plant.
It hires three employees and focuses on a single innovative product: A 12 degree stainless steel Driver.
This new metal wood was a small revolution compared to the wood drivers of the time. More importantly, it worked differently ... Indeed, the TaylorMade clubhead perimeter weighting provided greater tolerance for off-center shots. Also, the lower center of gravity facilitated the flight of the ball. It therefore offered effortlessly higher ball trajectories for the same club speed and angle of attack.
At the same time TITLEIST began to establish itself and define itself as a major player in the manufacture and sale of golf balls. When at the same time the PING brand manufactures its first putter and also begins to produce series of irons.
Innovation while respecting tradition
Son of a golf instructor at a local Illinois course. He started as a salesman for golf clubs in the 60s. Gary Adams thus acquired a solid knowledge of the market for golf equipment and equipment, before embarking on a bet that he was largely right to attempt.
TaylorMade golf has always remained true to the ambition of its creator:

Combine innovation and authenticity
To be passionate
Stay competitive
Work hard and grow

Today - Golf clubs and champions 
Of course, the story is not over. 40 years after its creation, TaylorMade has enjoyed tremendous success.
Today with the best golfers in the world use TayloMade golf clubs.
Tiger Woods, just winner of the Masters in Augusta with a TaylorMade M5 driver, but also Jason Day, Jon Rahm, Rory McIlroy and Dustin Johnson. TaylorMade presents the most iconic staff in golf business.
Recently, TaylorMade introduced the world to its new Tour truck.
TaylorMade a communication giant
A 1,6 million dollar Truck, an investment in line with what the brand is capable of doing to make consumers dream. It is the largest truck present in the parking lot of a PGA Tour tournament. Largely inspired by what exists in Formula 1.
This truck will be used by players on the circuit, not only to prepare the clubs, but also to welcome them as TaylorMade increasingly uses the image of these five stars, and in many commercials.
The pros on the tour are inseparable from TaylorMade's strategy, and from the start of its history.
The way of marketing has evolved slightly, however, it still remains a strong vector for the development of the brand.
For the next 40 years, it is difficult to see TaylorMade breaking with several key elements of its DNA.
Endowed with a strong relationship with the best players of the tour, a marketing which is always refined, but perhaps even more based on videos and social networks, and of course, a strong propensity to innovate.

Callaway golf is a famous American firm located in the United States in California. This company specializes in the design and manufacture of golf equipment as well as many derivative products. Thus, this factory manufactures high-end golf clubs. Efficient clubs that are easy to play and always at the cutting edge of technology.

The Callaway Golf brand quickly established itself as a market leader in golf gear and equipment. It is the brand that is most often found on the Pga circuit but also on the European Tour. Callaway has built its reputation by offering wide-headed drivers. What at the time, was a real revolution comparable to the arrival of large sieves in tennis.

Combined with light materials such as titanium and graphite, these new drivers would quickly become an essential reference for all golfers and win unanimous support among amateurs and professionals alike. The Callaway golf brand was not going to stop there and today offers us irons, wedges, fairway woods as well as golf clothing and accessories or even golf balls ... The famous Odyssey putters also belong to the brand.
Big bertha
Everyone remembers the brand's arrival with the famous Big Bertha driver. It is the name given by Callaway Golf in reference to La Grosse Bertha (in German: Dicke Bertha) which was a very large piece of siege artillery used by the German army during the First World War.
The first original Big Bertha driver was launched in 1991
 

At the time, its design was considered very modern as it was a radical change in golf club design. Made of stainless steel with a head volume of 190 cm3 it was intriguing. Especially since most drivers of the time were still made of wood and had a much smaller clubhead.

Since the introduction of the original Big Bertha, Callaway has introduced other spinoff clubs with similar names. We remember the "Great Big Bertha" or the "Biggest Big Bertha" with titanium versions. In 2003 they presented the "Grand Big Bertha II" and in 2004, the "Big Bertha 454". They also introduced two new sets of irons in the same years.

Today the brand's flagship driver is the Epic Flash driver which uses new Flash Face technology, created using artificial intelligence, to help golfers optimize ball speed and distance.

For irons the Apex 19 is considered today as the best forged iron for extreme distances. It is distinguished by its high-quality, handcrafted design and incredible sound and feel accompanied by innovative ball speed technology, optimum ball flight and trajectory.